Historiske Dage – identity, posters, etc
Historiske Dage – Historic Days – is Denmark’s largest historic festival, an annual event with approximately 7.000 guests over a weekend.
To do a logo that spoke of “history” as a colourful, exciting subject, and of history as a whole, not referring to any one specific period of time, our proposal was to try to show everything.
The festival’s name and the current year is written in a clear, no-nonsense sans serif. This is filled with symbols referring to history in the form of ornaments, weapons, buildings, tools, art, and machines – a total of around 100 objects spanning a period of approximately 30,000 years.
We’ve tried to avoid the banal, and rather be ambiguous and fun. A pipe certainly must be central to some historic incidents, but which ones exactly? The aim is intriguing and rich, and both kids and adults tend to look at it for quite a while. It works surprisingly well even in business card size, and the larger it gets, the better it works.