Historiske Dage – identity, posters, etc
Historiske Dage (Historic Days) is Denmark’s largest historic festival, held annually in Copenhagen since 2015 with approximately 7.000 guests over a weekend.
The goal for the logo was to make something that made “history” look colourful and exciting, and referred to “history” as a whole, not any one specific period of time. Our idea is to try to show everything: The letterforms are filled with depictions of ornaments, weapons, buildings, tools, art, machines, and more – a total of around 100 objects spanning a period of approximately 30,000 years.
We’ve tried to be fun, intruiging and rich, and to avoid the banal. Both kids and adults tend to look at it for quite a while. It works surprisingly well even in business card size, and the larger it gets, the better it works.
Apart from the logo, we have done most of the festival’s posters, postcards, banners, badges, ads, and from 2017 the newspaper-format programme.