Historiske Dage – identity, etc
Historiske Dage (Historic Days) is Denmark’s largest historic festival, since 2015 held annually in Copenhagen with approximately 8.000 visitors over a weekend.
The logo is an attempt to make “history” look colourful and exciting, and refer to the subject as a whole, not any one specific period of time. Our idea was to try to show everything: The letterforms spelling out the name are filled with depictions of tools, symbols, machines, animals and more – a total of around 75 objects spanning a period of approximately 250 million years. We’ve tried to be fun, intruiging and rich, and to avoid the banal. It works surprisingly well even in business card size, and the larger it gets, the better it works.
The logo appears in posters, postcards, banners, badges, ads, and a newspaper-format programme.