Pop-op Press – logo
Pop-op Press is a small, ambitious, offbeat publishing house based in Copenhagen.
We thought the idea of reducing the name as much as possible for the logo was interesting. “P/OP” reads both as “POP” and as “OP”, thus supplying the complete “POP-OP” in one elegant, compressed unit.
We like the fact that one can’t with any certainty decipher what P/OP is supposed to say, unless you know beforehand. But once you know, you’ll recognize the neat play of letters in the logo. Works well in all kinds of sizes, and can be typed on any keyboard.